Founded in 2008 by Atlanta based graphic artist and illustrator Jarvis Gay. The Jarvis Factor is the collection of classic aspects of art applied as modern advertising and marketing solutions through story telling.
In The Beginning
At a very young age I new I wanted to be some type of artist. Growing up in a single parent home I new both my parents by lived only with my mother though father has always and continues to play a major role in my motivation to succeed. I was plagued by challenges and obstacles coming up in Columbia South Carolina. But I was always very creative and I loved drawing and cartooning. It was like therapy and I new that I would work as an artist. For years I drew cartoons, movies character, cars , animals etc. It wasn’t until I moved to Atlanta GA to study animation that I fell in love with the concept and commercialism or graphic design.
Enter Graphic Design
The concept of graphic design really never resignated with me. When I first moved to Atlanta GA I was pretty much hell bent on becoming an animator. my life’s job was to make sure that I would keep my drawing sharp and would reference any animation process that was useful to my education. While earning my degree in digital animation there were several courses that I had to take as prerequisites, that taught graphic design. I begin to take a liking the use of typography, color theory and learning how type and images effect the end product of representing ones organization, business and or company. I loved the commercial aspect of graphic design, I became very fond of the process and story telling of it and eventually won me over. I eventually changed my major to Visual communications and graphic design.
The Jarvis Factor
By my senior year of college I was ready to graduate knowing that I would work as a graphic designer. Ready to take on this amazing adventure was very exciting for me. It excited me more than animation would ever. In our senior year of college students had to construct and design branding for their own company. Not only did we have to design and build our companies branding but we had to come up with its name. The name was the very identity of my brand and I was very particular of what it would be called. I wanted a name that seemed mysterious. I wanted it to come off as if it was a the main ingredient of a delicious recipe but it would have the plush fragrance of a wonderful high end cologne. It also had to be testimony to the many challenges and obstacles I endured becoming a man, my own person and a designer. The Jarvis Factor was a fitting name. Unique and pure.